OpenAI unveils Sora, a new text-to-video generator from written prompts.

OpenAI unveils Sora, a new text-to-video generator from written prompts.

The creator of ChatGPT revealed on Thursday its next step towards generative AI with a program that can create short video instantaneously in response to textual orders.

The new text-to-video generator Sora from San Francisco-based OpenAI isn’t the first of its sort. Several other businesses that have exhibited similar technology include Google, Meta, and the startup Runway ML.

However, the astounding quality of movies that OpenAI showcased startled onlookers and raised concerns about the ethical and cultural ramifications. Some of these videos were produced after CEO Sam Altman requested suggestions for written prompts from social media users.

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A New Hampshire freelance photographer posted a prompt on X that described it as “An instructional cooking session for homemade gnocchi hosted by a grandmother social media influencer set in a rustic Tuscan country kitchen with cinematic lighting.” Shortly after, Altman answered with a lifelike movie that illustrated what the prompt said.

OpenAI has only provided a limited amount of information regarding the tool’s construction, and it is not yet publicly accessible. The company hasn’t revealed which images and videos were used to teach Sora, and it has been sued by several authors and The New York Times for using copyrighted writings to train ChatGPT.

Before making the new tool available to the general public, OpenAI stated in a blog post that it is consulting with legislators, artists, and other stakeholders.

The business stated, “We are working with red teamers—domain experts in areas like misinformation, hateful content, and bias—who will be testing the model in an adversarial manner.” “We’re also developing tools to assist in identifying deceptive content, like a detection classifier that can determine whether a video was produced by Sora.”

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