OpenAI backs California AI bill that mandates “watermarking” of artificial content.

OpenAI backs California AI bill that mandates “watermarking” of artificial content.

A California measure that would force internet companies to designate AI-generated content—which might range from harmless memes to deepfakes used to spread false information about political candidates—is being supported by ChatGPT creator OpenAI.

The California state artificial intelligence (AI) law SB 1047, which requires AI developers to evaluate some of their own models for safety, has drawn more attention than AB 3211 thus far.

The IT sector, led by OpenAI, which counts Microsoft as a supporter, has criticized the measure.

According to the state’s legislative database, California state legislators attempted to introduce 65 bills that addressed artificial intelligence (AI) this legislative season.

These measures included measures to guarantee that all algorithmic decisions are proven to be impartial and safeguard deceased people’s intellectual property from being exploited by AI companies. Numerous bills have already expired.

In a letter to California State Assembly member Buffy Wicks, the bill’s author, OpenAI stated that the company feels that transparency and provenance standards, such as watermarking, are crucial for AI-generated material, particularly during an election year.

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This year, a third of the world’s population will be voting, and experts are worried about the impact artificial intelligence (AI)-generated content may have—it has already been seen in certain elections, including the one in Indonesia.

OpenAI Chief Strategy Officer Jason Kwon wrote in a letter, that “new technology and standards can help people understand the origin of content they find online, and avoid confusion between human-generated and photorealistic AI-generated content.”

The California Assembly previously approved AB 3211 by a vote of 62-0. The state Senate as a whole will vote on it after it was approved by the senate appropriations committee earlier this month.

Governor Gavin Newsom will have until September 30 to sign or reject the bill if it passes before the end of the legislative session on August 31.

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