On Monday, Nvidia Corp and MediaTek Inc said that they will work together to develop technologies for cutting-edge car entertainment systems that can stream video or play games or converse with drivers using artificial intelligence.
Under the terms of the partnership, MediaTek will incorporate an Nvidia graphic processing unit chiplet and Nvidia software into the system-on-chips it offers to automakers for infotainment displays. The agreement was unveiled at the Computex technology trade conference in Taipei.
According to the firms, MediaTek devices running Nvidia software would be compatible with automated driving systems built on Nvidia technology. While cameras keep an eye on the driver, dashboard screens might highlight the surroundings of the car.
Given the lengthy product cycle for automakers, Nvidia Chief Executive Jensen Huang stated at a news conference in Taipei, “The automotive industry needs strong companies that can work with the industry for decades at a time.”
“The quality, strength, and positions of our two companies could give the automotive industry partners that they can build their companies on,” he said, adding that the alliance would deliver chips that can power “every single segment of a car”.
As automakers incorporate technologies like gaming, artificial intelligence for voice-activated features, driver monitoring systems, and displays related to autonomous driving, in-vehicle displays, and entertainment systems are growing increasingly complicated.
Automakers have also been courted by MediaTek’s main competitor in the smartphone market, Qualcomm. Earlier this year, Qualcomm and SalesForce announced a collaboration to create a new platform for connected vehicles.
According to the firms, the agreement with MediaTek gives Nvidia more access to the $12 billion market for infotainment system-on-chips.
The first products were anticipated for late 2025, according to MediaTek Chief Executive Officer Rick Tsai, who spoke at the same event.
Nvidia has centered its efforts on high-end automakers like Mercedes-Benz and Jaguar Land Rover. With its roots in the Android smartphone chip industry, MediaTek sells its Dimensity Auto technology to the mass market, lower cost car lines, and excels at Android and mobile connectivity.
“There are a lot of segments they are addressing that Nvidia has not addressed,” said Danny Shapiro, vice president of Nvidia’s automotive division.
Future automotive clients were not identified by the corporations.
