Apple Inc. announced on Tuesday that starting in select countries in Asia and South America as well as the entire eurozone, prices for apps and in-app purchases on its App Store will increase.
The higher costs, excluding subscriptions that automatically renew, will take effect as of October 5, according to a blog post by Apple.
The American technology giant frequently modifies its prices for various geographic areas. Last year, it decreased costs for nations in the eurozone to account for exchange rates and taxes, bringing many apps’ beginning prices down from 1.09 euros to 99 cents.
These starting costs are raised to 1.19 euros as a result of the most recent price increase.
The yen, the euro, and the majority of developing economy currencies have all suffered this year due to a sharp increase in inflation, interest rates, and oil prices. This year, the euro hit two-decade lows and has been stuck at or near parity with the dollar for several weeks.
In addition to the nations in the eurozone, Sweden, Poland, Japan, Malaysia, Pakistan, South Korea, and Vietnam will all experience price hikes, also Chile in South America.
According to Apple, the price hike for some nations, such as Vietnam, was brought on by new rules governing the taxation of consumers.
To lessen reliance on its bestselling devices, Apple, which will unveil its newest generation of iPhones later this month, has been growing its services business.
In the past few years, Apple’s services division, which includes the App Store, has seen a sharp increase in revenue, which now totals about $20 billion per quarter.
