Amazon.com Inc has been hit with a record $886.6 million (746 million euros) European Union fine for collation of personal data infringing upon the alliance’s GDPR rules, as privacy regulators take a more forceful situation on implementation.
The Luxembourg National Commission for Data Security (CNPD) forced the fine on Amazon in a July 16 decision, the company revealed in a regulatory filing on Friday.
Amazon will appeal the fine, as indicated by a company representative. The e-commerce giant said in the recording it trusted CNPD’s choice was without merit.
CNPD didn’t quickly react to a solicitation for input.
EU’s General Data Protection Regulation, or GDPR, expects companies to get individuals’ assent prior to utilizing their own data or face steep fines.
Worldwide, regulatory scrutiny of tech giants has been expanding following a series of embarrassments over security and deception, just as protests from certain companies that they misuse their market power.
Alphabet’s Google, Facebook Inc, Apple Inc, and Microsoft Corp have attracted increased investigation across Europe.
In December, France’s data privacy watchdog gave out its greatest ever fine of 100 million euros ($118.82 million) to Google for violating the country’s standards on online advertising trackers.
