During the first day of Amazon’s Prime Day in the US, consumers spent over $7.2 billion online across shops, according to a data released by Adobe Analytics on Wednesday.
In an effort to compete with Amazon’s sales event, major retailers such as Walmart and Target have introduced shopping events and bargains that will run through July.
The goal is to draw shoppers by providing substantial discounts.
Because customers may order products that are available for same- or one-day delivery and can take advantage of significant discounts during Prime Day, which started ten years ago, Amazon has been able to overtake other retailers in the market share during the month.
The amount spent on back-to-school items has also increased significantly; on Tuesday, it was up 210% above daily sales levels in June 2024, according to Adobe Analytics, a company that analyses e-commerce transaction data.
July 16 total online sales increased 11.7%, according to Adobe.
During the course of two days in 2023, customers spent $12.7 billion online at various businesses during the Prime Day event.
In an effort to drive some demand this year, Amazon also provided early access to offers before the two-day event started.
Laptops 1000The amount spent on back-to-school merchandise has also gone up dramatically; according to Adobe Analytics, a company that studies e-commerce transaction data, on Tuesday, it was up 210% above daily sales levels in June 2024.
Adobe reports that overall online sales rose 11.7% on July 16.
Customers spent $12.7 billion online at different businesses during the two-day Prime Day event in 2023.
This year, Amazon also made offers available early, before the two-day event, in an attempt to generate some demand.
